Fewer is Better


  • Footage: Henrik Malmström
  • Edit: Henrik Malmström
  • Format: Digital HD Video
  • Aspect Ratio: 16:9
  • Sound: Stereo
  • Length: 10:24 min
  • Filmed: January 2020
  • Released: February 2020


It is calculated that 1 tree will absorb about 1 metric tonne of carbon dioxide
in its full uninterrupted lifetime.

It is also calculated that streaming 1 minute of video emits around
7 grams of carbon dioxide into the atmosphere.

With this in mind, I planted a tree and recorded the process.

My idea is to make an environmentally sustainable video.

The fewer times it is viewed, the better.

So the best thing you can do is stop watching.


The video will be removed if it becomes unsustainable.
It needs to be viewed 13 736 times for this to happen.

If you download the video and watch/screen it, please let me know,
so I can keep count of the total amount of views.

Total views: 302 (March 31, 2024)

This is the first part of the Irregular Reflection video trilogy:
Fewer is Better – Die TryingImprobable Behaviour

Download / View Video

This video can be downloaded and shared with others as long as the authorship is credited
and there is a link back to the website of the author. This video cannot be altered in any way
or used for commercial purposes nor be displayed or exhibited without the consent of the artist.

CC (BY-NC-ND) / Henrik Malmström